Meta outlines new approach to labelling AI-generated images

Kalila Welch

February 7, 2024 10:11

Meta is set to launch new content labels for AI-generated images as the tech giant grapples with the proliferation of AI use on its platforms.

President of global affairs, Nick Clegg, outlined that Meta would be working with industry partners to “align on common technical standards that signal when a piece of content has been created using AI”.

The tech giant has already started labelling content created with its native Meta AI image generator as “Imagined with AI”, and plans to be able to apply this to externally created content across its Facebook, Instagram and Threads platforms within the coming months.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics