Metamucil tells the love story of The Bachelor’s Nugget and contestant Ms Meta Mucil

Metamucil has unveiled the love story of a woman named Ms Meta Mucil and a man named Nugget in a new ad for the fibre brand.

A remake of  dating show The Bachelor, the tongue-in-cheek ad by McCann Health shows final contestants Ms Meta Mucil and Ms Connie Stipation compete for the love of Nugget from Colon town.

When Nugget chooses Ms Meta Mucil and hands her a rose, he reflects on their love story and all the times Meta has been there for him before asking if he can be her ‘Stoolmate.’

June Laffey, executive creative director at McCann Health said the agency was “blessed” to have a brave client.

“Never was there a greater love story! We were blessed to have a brave client, an awesome brief, a great production team and an idea that was given the room to grow (funnier) every step of the way. This creative opportunity was right up our alley,” she said.

Akhilesh Negi, country category leader, P&G Healthcare, ANZ said McCann Health has delivered an “engaging piece of content.”

“This week , P&G’s global CMO Marc Prichard delivered a keynote speech at the American Association of Advertising Agency’s Transformation Conference in which he reiterated the challenge to the business and its agency partners to raise the bar of creativity to break through the clutter,” Negi said.

“It’s exciting to see our brand break traditional boundaries and communicate Metamucil’s key product benefit in a meaningful and entirely poo (new) way.”

The #loveyourgut campaign is running across social, through celebrity seeding and amplification by rugby league footballer Beau Ryan and Bachelor contestant Tiffany Scanlon.

Credits: McCann Health

  • Executive Creative Director: June Laffey
  • Copywriter: Vanessa Reynolds/June Laffey
  • Art Director: June Laffey
  • Agency Producer: June Laffey
  • Account Director: Marie Le Hur/Elizabeth Ritchie
  • Account Manager: Max Cahill
  •  MediaCom
  • Lava

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