Meta’s bold call on advertising on its new social media platform Threads

Meta has confirmed it won’t be selling advertising or moving to monetise its new social media platform Threads this year.

Threads was launched yesterday after being announced earlier in the week. It allows messages of up to 500 characters, up to ten photos, and video posts of less than five minutes.

“Our vision is to take the best parts of Instagram, and create a new experience for text, ideas, and discussing what’s on your mind,” Meta chief Mark Zuckerberg explained of the app.

“I think the word needs this kind of friendly community, and I’m grateful to all of you who are part of Threads from day one.”

Threads also seems to take the best parts of Twitter, becoming the app’s first major competitor.

Twitter owner Elon Musk has been alienating large swathes of its user base with repeated attempts to monetise the app, including charging a monthly fee for verification, and putting TweetDeck behind a paywall.

A Meta spokesman confirmed that the company would be solely focused on building the platform this year, and will not be selling advertising on Threads.

It seems a wise move, considering how turned off a new user base would be by immediately being served advertising, and it follows the roll-out of Facebook and Instagram, neither of which carried advertising until being well established.


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