CommBank honours grass roots football in new Matildas brand sponsorship campaign

As the FIFA Women’s World Cup approaches, Commonwealth Bank has unveiled its new brand sponsorship campaign with the CommBank Matildas, via creative agency GHO Sydney.

The campaign, titled ‘For All the Goals We Share’, aims to celebrate women’s football at every level – from grass roots to professional.

Featuring Matildas captain Sam Kerr and teammates Courtney Nevin, Tameka Yallop and Claire Polkinghorne, as well as young football players and community members, the spot highlights different goals they want to achieve.

Commonwealth Bank general manager of brand and sponsorships, Dianne Everett, said: “We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals.

“Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”

The campaign will see the brand’s first ever 3D out of home (OOH) execution.

Eithne McSwiney, GHO Sydney manager director, said: “We want this campaign to really resonate with everyone who’s connected to the game of football; the players, the supporters, the families on the sidelines and the community coaches.

“We’re so excited to help CommBank tell their story of support for women’s football as we chase our shared goal of growing the game for all Australians,” she concluded.

It will roll out across TV, 3DOOH, OOH, radio, digital and social.

The FIFA Women’s World Cup kicks off Thursday 20 July, and the official Sydney FIFA Fan Festival will run alongside at Tumbalong Park, featuring a number of brand activations, including CommBank’s ‘train like a Matilda’.


Client: Commonwealth Bank

Chief marketing officer: Jo Boundy

Executive manager, brand communication and sponsorship: Tamisine Heath

Executive manager, brand and social: James Peereboom

Senior marketing manager: Kira Walding

Senior marketing manager: Kate Davies

Senior marketing manager: Tori Davis

Marketing manager: Stephanie David

Creative Agency: GHO Sydney

Managing director: Eithne McSwiney

Creative directors: Jason Joe, Hamish Stewart & Shane Gibson

Senior art director: Clem Lam

Group account director: Georgia Mclean

Senior account manager: Cara Kitchen

Account executive: Elliot Aitken

Senior producer: Meredyth Judd

Content director: Michael Hearle

Senior designer: Rob Goris

Production House: Filmgraphics

Director: Justin McMillan

Executive producer: Anna Fawcett

DOP: Tim Tregoning

Edit: Lucas Vazquez

Grade: Greg “Elvis” Constantaras

Post production: White Chocolate

Music: Massive Music

Music director: Ramesh Sathiah

Sound design: Abby Sie

Sound producer: Katrina Aquilia

Photography: The Pool Collective

Photographer: Sean Izzard

Media: Essence Media

Managing partner: Pat Crowley

Client director: Eliza De Mesa

Marketplace manager: Liam Mcmahon

Associate planning director: Elizabeth Fuhr


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