CommBank honours grass roots football in new Matildas brand sponsorship campaign
As the FIFA Women’s World Cup approaches, Commonwealth Bank has unveiled its new brand sponsorship campaign with the CommBank Matildas, via creative agency GHO Sydney.
The campaign, titled ‘For All the Goals We Share’, aims to celebrate women’s football at every level – from grass roots to professional.
Featuring Matildas captain Sam Kerr and teammates Courtney Nevin, Tameka Yallop and Claire Polkinghorne, as well as young football players and community members, the spot highlights different goals they want to achieve.
Commonwealth Bank general manager of brand and sponsorships, Dianne Everett, said: “We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals.
“Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”
The campaign will see the brand’s first ever 3D out of home (OOH) execution.
Eithne McSwiney, GHO Sydney manager director, said: “We want this campaign to really resonate with everyone who’s connected to the game of football; the players, the supporters, the families on the sidelines and the community coaches.
“We’re so excited to help CommBank tell their story of support for women’s football as we chase our shared goal of growing the game for all Australians,” she concluded.
It will roll out across TV, 3DOOH, OOH, radio, digital and social.
The FIFA Women’s World Cup kicks off Thursday 20 July, and the official Sydney FIFA Fan Festival will run alongside at Tumbalong Park, featuring a number of brand activations, including CommBank’s ‘train like a Matilda’.
Credits:
Client: Commonwealth Bank
Chief marketing officer: Jo Boundy
Executive manager, brand communication and sponsorship: Tamisine Heath
Executive manager, brand and social: James Peereboom
Senior marketing manager: Kira Walding
Senior marketing manager: Kate Davies
Senior marketing manager: Tori Davis
Marketing manager: Stephanie David
Creative Agency: GHO Sydney
Managing director: Eithne McSwiney
Creative directors: Jason Joe, Hamish Stewart & Shane Gibson
Senior art director: Clem Lam
Group account director: Georgia Mclean
Senior account manager: Cara Kitchen
Account executive: Elliot Aitken
Senior producer: Meredyth Judd
Content director: Michael Hearle
Senior designer: Rob Goris
Production House: Filmgraphics
Director: Justin McMillan
Executive producer: Anna Fawcett
DOP: Tim Tregoning
Edit: Lucas Vazquez
Grade: Greg “Elvis” Constantaras
Post production: White Chocolate
Music: Massive Music
Music director: Ramesh Sathiah
Sound design: Abby Sie
Sound producer: Katrina Aquilia
Photography: The Pool Collective
Photographer: Sean Izzard
Media: Essence Media
Managing partner: Pat Crowley
Client director: Eliza De Mesa
Marketplace manager: Liam Mcmahon
Associate planning director: Elizabeth Fuhr
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
3DOOH
Commonwealth Bank
Dianne Everett
Eithne McSwiney
FIFA Women's World Cup
GHO Sydney
Matildas
Sam Kerr
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