Metricon Homes appoints Hook, Hero issues press release

Metricon Homes has handed its creative account to Hook Creative Studio, ending its relationship with incumbent Hero.

In a rare move by the incumbent, Mumbrella received a press release from Hero’s communications people “paying tribute” to the relationship. However, it made no mention of Hero. The release, sent on Friday afternoon, instead recognised Metricon’s creative partnership with the now-defunct Magnum Opus Partners (MOP).

“Magnum Opus Partners (MoP) has paid a warm tribute to its client Metricon Homes and their long-standing creative partnership together as it comes to a conclusion this month,” the press release reads. “Following a number of years of collaboration through MoP’s studio and branding services, MoP is now assisting Metricon to transition its property marketing work to HOOK Creative Studio.”