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Mexican wrestler and Thai kick boxer face-off in Doritos battle of the flavours

A Mexican wrestler and a Thai kick boxer fight it out to represent a battle of flavours between Doritos’ two new launches, Hot Mexican Salsa and Thai Sweet Chilli. The campaign was created by Clemenger BBDO Sydney.

In another execution, Thai Phoon, the Muay Thai boxer, conquers El Macho, the Mexican luchador wrestler.

A consumer promotion, running for eight weeks, will enable people to vote for their favourite flavour at battleoftheflavours.com. Participants stand to win from a pool of $65,000 in prize money.

Via the website, consumers can suggest battle moves for El Macho or Thai Phoon, and the winning moves will be filmed and added to the website.

Credits:

  • ECDs: Mike Spirkovski & Paul Nagy
  • Creative Group Heads: Baz Baker & Chris Pearce
  • Digital Creative Lead: Catherine Pitts-Tucker
  • TV Producer: Denise McKeon
  • Digital Producer: Gavin Rea
  • Group Account Director: Madeleine Marsh
  • Account management: Smaran Jworchan & Jacob Baldock
  • Social Media: Tully Smyth & Penny Warneford (Tango Communications)
  • Digital Strategy: Andy Tyler & Marine Chartier-Fruchard
  • Web development: John Knutsson & Joshua Brown
  • Production Company: Orange Whip Films
  • Director: Simon MacRae
  • Media Agency: PHD
  • Clients: Robyn Quinn, Marketing Manager & Andrew May, Brand Manager
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