MFA reappoints Peter Horgan as chair and announces three directors to replace Leigh Terry and Virginia Hyland

Omnicom Media Group’s CEO Peter Horgan has been unanimously re-elected as chair of the Media Federation of Australia (MFA) board for a further two year term.

Yesterday’s board meeting, the first of the year, also saw Megan Brownlow re-appointed as deputy chair, and three new directors welcomed to replace Leigh Terry and Virginia Hyland: Carat’s CEO Sue Squillace, OMD’s CEO Aimee Buchanan, and This Is Flow’s managing director and founder Jimmy Hyett.

Some of the MFA board, including (L-R): Sophie Madden, Jimmy Hyett, Sue Squillace, Peter Horgan and Aimee Buchanan

Dentsu Aegis Network’s former CEO, Henry Tajer, was an MFA board member for almost 15 years, including two as chair. When he started as leader of Dentsu last year, he wasn’t able to be re-appointed before his sudden exit less than a year later, in November. Accordingly, a director position was available for a DAN representative, leading to the appointment of Squillace, who Tajer named as CEO of Carat last June.

CEO of IPG Mediabrands, Mark Coad, retains his board position, now representing IPG instead of APAC CEO Leigh Terry. Coad’s move to IPG from PHD left a spot for Omnicom Media Group representation, now filled by OMD’s Buchanan.

Hyett, meanwhile, fills the local media agency director post vacated by Hyland.

MFA CEO Sophie Madden thanked Hyland and Terry for their contributions to the board.

“This team places the MFA in an exceptional position to continue to advance our industry, its people, tools and processes, and in being able to address today’s challenges,” Madden said.

“The role of MFA board director requires time away from businesses and families, and a significant amount of after-hours work. I would like to acknowledge the contribution and commitment of all our board directors, and particularly the outgoing directors, Virginia Hyland and Leigh Terry.”

Madden added that she’s “proud of the diversity of the MFA board, including an equal split of men and women, reflecting our industry’s strong gender equality scorecard.”

Hyett noted his eagerness to pay the MFA back for the help it has given him throughout his career.

“I’m extremely proud to have been elected by my peers to be the voice for the independent agency community,” he said.

“Throughout my career, NGEN to now, the MFA has been the consistent thread fuelling my career, and I look forward to paying that back, by leading industry change and innovation that will guide us well into an ever-evolving future.”

Last week, Independent Media Agencies of Australia was launched, a new industry body representing independent media agencies including Hyland.

Also last week, the AANA announced Horgan would also be joining its board.

The full board of the MFA:

Sophie Madden, CEO, MFA
Peter Horgan, CEO, Omnicom Media Group ANZ – Chair
Megan Brownlow, Non-executive Director – Deputy Chair
Mark Coad, CEO, IPG Mediabrands Australia
Mark Lollback, CEO, GroupM ANZ
Toby Barbour, CEO, Publicis Media ANZ
Katie Rigg-Smith, CEO, Mindshare Australia
Mel Fein, CEO, Initiative Australia
Brett Dawson, Founder &CEO, Bohemia Group
Sue Squillace, CEO, Carat ANZ
Aimee Buchanan, CEO, OMD
Jimmy Hyett, Managing Director & Founder, This Is Flow


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