MG Motor Australia partners with Sydney Mardi Gras

MG Motor Australia has signed on as the official auto partner of the 2024 Sydney Gay and Lesbian Mardi Gras.

The announcement:

MG Motor Australia is delighted to announce its partnership with the 2024 Sydney Gay and Lesbian Mardi Gras Parade as its official auto partner, celebrating this vibrant community as the automotive brand marks its centenary.

This partnership is a continuation of MG’s commitment to diversity and inclusion, embracing this year’s theme of “Our Future” which builds upon a 46-year history of powerful protest and celebration of LGBTQIA+ lives. As a brand that uses its 100 years of experience to innovate for a better future, MG is proud to align with an organisation that embodies progress, and the promise of a brighter tomorrow.

“At MG Motor Australia, we are honoured to partner with the 2024 Sydney Gay and Lesbian Mardi Gras Parade as the official auto partner to honour the important impact the LGBTQIA+ Community has had in Australia and globally,” says MG Motor Australia Chief Executive Peter Ciao. “As we commemorate 100 years of automotive excellence, this partnership symbolises our ongoing commitment to celebrating diversity, inclusion, and the limitless possibilities of the future”, he added.

Sydney Gay and Lesbian Mardi Gras CEO Gil Beckwith said, “MG Motor Australia joining us as the official auto partner is a testament to our shared vision of a diverse and inclusive future. Their support fuels our journey towards a brighter tomorrow, marked by love and acceptance. It’s partnerships like these that drive positive change, steering us towards a Mardi Gras Parade that celebrates every individual’s right to be themselves.”

Taking Sydney’s Oxford Street on Saturday, 2nd March, The 2024 Mardi Gras Parade promises to be a spectacular celebration of love, acceptance, and unity, with MG Motor Australia leading the way as the official auto partner. MG will be cheering the parade from the sidelines with plenty of style, elegance, and a touch of the brand’s signature flair.

As MG Motor Australia continues to impact the Australian automotive landscape, its partnership with the 2024 Sydney Gay and Lesbian Mardi Gras Parade reaffirms the brand’s dedication to driving positive change and shaping a future where everyone is free to express their true selves.

Source: Thrive PR + Communications


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.