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Mi9 is here: ninemsn new corporate + trade brand
The joint venture from Microsoft and Nine Entertainment Co. has launched a new corporate and trade brand: Mi9. The new brand reflects ninemsn’s growth beyond publishing and the coming together of a portfolio of digital investments spanning; publishing, data, consumer insights, advertising technologies and online products.
Mi9 CEO Mark Britt revealed the company’s new corporate vision and a forward-thinking organisational structure that will see ‘imagination + intelligence’ underpin everything Mi9 does.
“We’re already the Australian leader in online audiences. We’re extending our reach with our ad network, leading the market shift to programmatic trading, making a big bet on data and driving brand experiences onto new properties like Xbox. Mi9 is the articulation of our evolved digital offering,” says Britt.
Imagination is at the heart of what we do. The context of advertising drives brand consideration and preference. Imaginative advertising within iconic content experiences and utilizing rich media delivers better results.
Intelligence is using data, insights and technology to drive efficiencies to target the right person, in the right place, at the right time.
Reaching up to 76% of the population each month, Mi9 includes 80+ premium content environments like ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly, Grazia and Woman’s Day – to name a few. Mi9 is also home to Australia’s number one web-based email, Hotmail, and instant messaging service, Windows Live Messenger, and number two search engine, Bing. With other diverse digital products like Cudo, iSelect, and Ratecity, Microsoft Media Network, HWW and the Microsoft Advertising Exchange, we are always looking to create new digital experiences that entertain, inform and connect with Australians.
Mi9 is committed to creating, amplifying and delivering digital ideas for our advertisers that connect with consumers, delivered through real scale that matters. They believe the true power of digital is unlocked with a combination of imagination + intelligence.
