Dr Mumbo

Mia Freedman’s Indian image clean up

Mia Freedman has copped some flak in recent times for her use of sub-editing services from the subcontinent for her Mamamia website.

So Dr Mumbo was more than a little surprised to discover Freedman appears to be something of a minor celebrity in India – in kitchen cleaning circles at least.

It seems several Indian cleaning companies have decided to illustrate their websites with images of Mia cleaning a kitchen, lifted from a branded content project called GermWatch, which Freedman was the face of.

So when you search the phrase “kitchen cleaning” you get images like this one on the Mr Kleen cleaning website of Ernakulam, India. Mia Freedman cleaning

Which also pops up on the Indiamart website:

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And it seems she’s such a drawcard for the burgeoning middle class of India that others, like this service, have gotten in on the act:

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And she’s even the face of this guide on how to clean your kitchenScreen Shot 2016-05-26 at 2.37.01 pm

A quick reverse image search shows the original image appears to have come from a branded content project called Germwatch.  

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Dr Mumbo does wonder how much it would cost to have Mia clean your kitchen? Perhaps the service could be Mamamia’s next charity auction prize?


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