Mia Freedman’s Indian image clean up
Mia Freedman has copped some flak in recent times for her use of sub-editing services from the subcontinent for her Mamamia website.
So Dr Mumbo was more than a little surprised to discover Freedman appears to be something of a minor celebrity in India – in kitchen cleaning circles at least.
It seems several Indian cleaning companies have decided to illustrate their websites with images of Mia cleaning a kitchen, lifted from a branded content project called GermWatch, which Freedman was the face of.
So when you search the phrase “kitchen cleaning” you get images like this one on the Mr Kleen cleaning website of Ernakulam, India. 
Which also pops up on the Indiamart website:
And it seems she’s such a drawcard for the burgeoning middle class of India that others, like this service, have gotten in on the act:
And she’s even the face of this guide on how to clean your kitchen: 
A quick reverse image search shows the original image appears to have come from a branded content project called Germwatch.
Dr Mumbo does wonder how much it would cost to have Mia clean your kitchen? Perhaps the service could be Mamamia’s next charity auction prize?
Slow news day at Mumbrella clearly!
User ID not verified.
I will be laughing at this for many days to come.
User ID not verified.
Looks like the ads could do with subediting, especially for Mr.Keen, the Clening Solutions…
User ID not verified.
Hi Mumbrella thanks for reporting this as this isn’t a slow news day.
This image of Mia is an image I shot a few years ago for a Pr agency. This image has obviously been lifted and from a webpage.Talk about direct plagiarism. As a media watch dog how do we go about getting this image removed?
Talk soon
Kevin Murrant
Photographer
User ID not verified.
I found it funny, but I also don’t come to Mumbrella just for hard hitting news and current affairs.
User ID not verified.