Mia Freedman joins News Limited as columnist

Mia Freedman, writer, editor and publisher of Mamamia.com.au will join News Limited’s Sunday newspapers as a columnist.

The announcement:

January 19, 2012

Writer, editor and publisher Mia Freedman will join News Limited Sunday newspapers as a columnist from Sunday January 29.

News Limited group editorial director Campbell Reid announced the popular columnist would write a weekly column for the company’s five main Sunday papers – The Sunday Telegraph in NSW, the Sunday Herald Sun in Victoria, The Sunday Mail in Queensland, the Sunday Mail in South Australia and The Sunday Times in Western Australia.

“This is a major coup for News Limited and builds on our already strong stable of high-profile columnists and journalists across the country,” Mr Reid said.

“Mia Freedman is more than a columnist – she is a brand in her own right, enjoying a significant profile particularly among women.

“We’re confident her columns will engage, entertain and inform our loyal readers across Australia.”

Freedman’s column, until now published in Sunday Life magazine, inserted in The Sun-Herald and The Sunday Age, will now be read by 5.24 million Australians each week.

Freedman is buoyed by the magnitude of her new audience, which has almost tripled with her signing at News Limited.

“I am beyond excited to be joining News Limited and to be writing for the best-selling Sunday newspapers around Australia,” she said.

“Having a Sunday column is such a privilege and a luxury – people are in a very particular, more relaxed headspace on Sundays and I relish the opportunity to be part of that. It’s an awesome audience to write for.

“While I’ll admit to more than a little stage fright, I cannot wait to get started.”

Neil Breen, editor of The Sunday Telegraph, said: “Mia is one of Australia’s great columnists and I am absolutely delighted she will be writing for us every week.”

Sunday Herald Sun editor Damon Johnston said the signing of Freedman would add even greater depth among his weekly contributors who also include broadcaster and Collingwood president Eddie McGuire, cookbook author Jane Kennedy, and Brownlow medallist Shane Crawford.

“It’s great to have Mia as part of the Sunday Herald Sun team and I know our readers will love her straight-shooting, ahead-of-the-curve columns,” he said.

Freedman is a journalist, author, columnist and publisher of Australia’s leading independent women’s website mamamia.com.au which she founded in 2007 and runs with her husband.

Before launching the website, Freedman worked in the magazine industry for 15 years where she campaigned for a more diverse and realistic portrayal of women in the media; she went on to chair the National Body Image Advisory Group in 2009.

She has three kids and a dog.

Source: News Limited press release


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