Michael Branagh switches from Sapient Nitro to head Nine’s integrated sales team Powered

Tim Burrowes

April 8, 2011 11:35

The boss of Sapient Nitro’s Brisbane operation has defected to Nine Entertainment Co as director of its integrated offering Powered.

Michael Branagh managed the agency at the time it created the multi award winning Best Job In The World promotion for Tourism Queensland.

Nine Entertainment Co, previously PBL, is the holding company of Nine, ACP Magazines and the NineMSN joint venture with Microsoft.

Announcing Branagh’s appointment, Peter Wiltshire, group sales and marketing director of Nine Entertainment Co said: “Michael Branagh is one of Australia’s most experienced advertising professionals and I’m thrilled to have someone of his calibre leading the Powered team. Through Nine Entertainment Co. Michael will have access to some of Australia’s most powerful media brands and we’re looking forward to seeing him harness their full potential to amplify the results for our clients.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

@ADMAawards 8 Apr 11

Michael – warmest congratulations on what sounds like a great job and exciting new challenge. Couldn’t have happened to a nicer guy but I’ll miss chatting to you ’round Awards time.

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