Michael Hill, CHEP Brisbane launch first major Christmas campaign of the season

Kalila Welch

October 18, 2022 12:30

Michael Hill Jeweller has kicked off the festive season, launching the first major Christmas campaign of the year in partnership with its creative agency of record, CHEP Brisbane.

The work builds on the brand’s 2021 Christmas campaign, further developing the story of first love between characters ‘Archie’ and ‘Alice’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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