Dr Mumbo

The ABC: It’s on for the young and old (but everybody else is watching Gogglebox)

Dr Mumbo notes that there is an occasional phenomenon among new executives.

Sometimes, but not in all cases, they exhibit honest.

They actually say the unfiltered truth.

Not all of them of course.

And it can come to an end quite quickly.

So Dr Mumbo enjoyed the appearance of new ABC boss Michelle Guthrie at the Screen Forever conference, where she had the following choice soundbite:

“Right now we’re very popular in primary schools, pre-schools  and old age care facilities and not much in the middle.”

In a later session, she expanded on it: “We’re very popular amongst over 50s and under-tens.”


There was also a choice quote that Ten’s publicity team might like to use in their next promo: “I love Gogglebox.”

Sadly, Dr Mumbo suspects that the media training will begin soon…


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