Microsoft launches Bing out of beta

Microsoft’s localised search engine Bing Australia is no longer in beta mode and has made a deal with Yahoo! to power the search of Yahoo!7’s searches in Australia.

The announcement:

Bing Australia bounces out of beta
bing.com.au
Tuesday, 15 November 2011 :   Today, following more than two years of localisation and product development since its Australian launch, the Beta tag has been removed from search engine; Bing.

Bing positions itself as a new generation search engine that helps you get things done, quickly and easily.  Bing makes searching the web more instinctive.
ninemsn’s Managing Director of Audience, Alex Parsons says:
 “Australians deserve more than one search engine”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.