Microsoft promotes Adam Anger to lead Asia Pac ad sales



Adam Anger has taken over the newly consolidated regional advertising operations of Microsoft as the company continues its overhaul of operations in the region.

Anger, who previously ran Microsoft Advertising for Greater China, has now been handed the role of GM, Asia-Pacific, running advertising operations across the MSN, Xbox, Skype, Bing, Windows 8, Windows Phone and brands, Mumbrella Asia has reported.

His new role covers Greater China, Southeast Asia, India, Australia and New Zealand, and means that Bruno Fiorentini, who formerly ran all of Asia except for China, moves into a new role running global accounts and agencies based in Redmond.

Anger will work closely with Grant Watts, who recently re-joined Microsoft as Search Advertising Lead, Asia, after a restructure at his previous company, SingTel.

The company has also announced three new appointments within newly restructured Microsoft Advertising.

Former LinkedIn and Time Warner executive Gavin Buxton has been appointed global account director for Asia-Pacific and Japan, marking a return to the company.

Conrad Tallariti, formerly director of sales at Sizmek, has been appointed as the Skype sales specialist lead for Asia-Pacific, while Bridget Benelisha has taken on the role of trade marketing lead for Asia-Pacific. Benelisha previously ran communications for Microsoft Advertising across emerging markets.

All three new hires will be based in Singapore, Microsoft’s regional headquarters.


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