Morning Update: Ad for music school taps into music’s ability to evoke emotions; Ian McKellen and Patrick Stewart social media push for production racked up 600 million impressions
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=-09dRyIG9bU
Creativity-Online: This Japanese Ad for a Music School Will Make You Cry
“This ad is entirely in Japanese, but even if you don’t know a word of the language, it won’t matter. Set at a beautiful wedding, the spot shows a father getting up to perform a beautiful melody for the happy couple. At first, both bride and groom are confused. But through flashback sequences, it’s made clear that the melody is one that the bride’s mother, now deceased, used to play on the piano. Her father, wanting to do something special on his daughter’s big day, decided to learn the music. It’s a beautiful way to show both the power of a song to evoke memories, and ties in nicely to the product — a music school, Tosando.”
The Guardian: Rupert Murdoch believed to be involved in leading bid for Channel 5
“It once achieved notoriety for its gameshow Naked Jungle, in which presenter Keith Chegwin and the contestants cavorted without the aid of clothing.
But the latest development in Channel 5’s short history may cause even more controversy, with Rupert Murdoch’s BSkyB involved in what is thought to be the leading bid to buy the station after it was put up for sale by Richard Desmond.”
The New York Times: ABC News at Odds With Center for Public Integrity Over Pulitzer Prize
“It was a moment of triumph for accountability journalism. An investigation on sick Appalachian miners being denied medical care and benefits by the coal industry, honored Monday with one of the highest awards in journalism – a Pulitzer Prize for investigative reporting.
But hours after the citation was bestowed on the Center for Public Integrity, a nonprofit news organization based in Washington, it was enmeshed in a public fight over the small crystal token given to its young reporter, Chris Hamby, 28.”
AdWeek: Amazing Data From Ian McKellen and Patrick Stewart’s Social Bromance
“If anyone has had more fun promoting a Broadway production than Ian McKellen andPatrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs.
The pair of legendary actors wowed social media users while pushing their No Man’s Land/Waiting for Godot twinbill, which ran from Oct. 1 through March 31. It’s worth noting that—outside the occasional usage of a #twoplaysinrep hashtag—the duo’s marketing was unusually subtle. They certainly didn’t cheesily hold up “No Man’s Land” signs or don “Godot” tee shirts, instead focusing on goofing around like chums. Though their digital shenanigans racked up a whopping 600 million impressions on Facebook, Twitter and Instagram, per exclusive data from Shareablee.”
The Guardian: Andy Coulson: ‘do his phone’ email was not order to hack
“Andy Coulson has denied that an email he sent at the News of the World instructing one of his staff to “do his phone” was in any way linked to phone hacking.
The former News of the World editor told the jury in the phone-hacking trial that the email was an instruction to get the phone billing data of a journalist on the paper who senior staff suspected was leaking stories to rivals. “
AdWeek: Don’t Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record
“This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending.
A new PSA by ad agency La Chose for French road safety organization Association Victimes et Citoyens uses a simple yet effective single shot of a vinyl record player to offer a fresh version of a familiar and important point.”
https://www.youtube.com/watch?v=fIaTfy0yZMw
AdWeek: Samsung Ad Introduces the Cutest, Pluckiest Smartphone Memory Card Ever
“A Samsung SD smartphone memory card morphs into a cute, miniature robot action hero in this engaging 45-second clip from Cheil Worldwide in Seoul and Museum Film. The ad, running exclusively online at present, targets smartphone users in the U.K., North America, Europe and Japan.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
ABC News
Andy Coulson
bid
Channel 5
Japan
Patrick Stewart
phone hacking
road safety
Rupert Murdoch
Samsung
smartphone
