Morning Update: Ad for music school taps into music’s ability to evoke emotions; Ian McKellen and Patrick Stewart social media push for production racked up 600 million impressions

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=-09dRyIG9bU

Creativity-Online: This Japanese Ad for a Music School Will Make You Cry

“This ad is entirely in Japanese, but even if you don’t know a word of the language, it won’t matter. Set at a beautiful wedding, the spot shows a father getting up to perform a beautiful melody for the happy couple. At first, both bride and groom are confused. But through flashback sequences, it’s made clear that the melody is one that the bride’s mother, now deceased, used to play on the piano. Her father, wanting to do something special on his daughter’s big day, decided to learn the music. It’s a beautiful way to show both the power of a song to evoke memories, and ties in nicely to the product — a music school, Tosando.”