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Microsoft’s Bing okayed to power Yahoo!7 Search

The Australian Competition & Consumer Commission has given Microsoft the green light to integrate Yahoo!7 Search into its Bing search engine.  

The deal, which will last for 10 years, will also see Yahoo exclusively handle sales for both companies’ premium search advertisers around the world.

In its assessment, the ACCC said “the proposed agreement was unlikely to result in a substantial lessening of competition in the relevant markets”.

Microsoft and Yahoo already have an existing relationship in Australia, with the former utilising the latter’s paid search platform through their respective subsidiaries Ninemsn and Yahoo!7.

Also, the ACCC said Micrsoft and Yahoo’s share of paid search ad queries in Australia was limited.

According to Hitwise data, during October, visits to Google Australia remained dominant with a 63.3 per cent share. This was followed by Google.com with 16.43 per cent, then Microsoft’s Bing with 4.05 per cent, and Yahoo!7 Search with 2.28 per cent.

In a joint statement Microsoft and Yahoo said: “Microsoft and Yahoo! have been notified that Australian and Canadian authorities have separately concluded their reviews and have no objections to our proposed search agreement.

“We continue to believe that this deal will create a true, competitive alternative in the marketplace that will benefit consumers, advertisers and publishers. We remain hopeful that the agreement will close in early 2010.”

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