Mighty Craft appoints Half Dome as media agency

Craft drinks company Mighty Craft has appointed media agency Half Dome to handle its media planning and buying across all channels.

Tom Frazer

The announcement:

Australian craft drinks company Mighty Craft has appointed independent media agency Half Dome to its media planning and buying across all channels. Mighty Craft is one of Australia’s leading and fastest growing premium craft beverage companies, which listed on the Australian Securities Exchange (ASX) in 2020. It enables craft spirits, beer, and ready-to-drink companies to scale production, distribution, and sales.

The company has invested in brands across spirits, beer and cider including 78 Degrees, Kangaroo Island Spirits, Seven Seasons, NoSh Boozy Seltzer, Mismatch Brewing Co, Jetty Road, Better Beer, Slipstream, Foghorn and the Hills Cider Company.

Half Dome will work with Mighty Craft to plan and buy media for online and offline channels, across their brand and performance activity, including key partnerships with trusted Australian publishers.

Mighty Craft Marketing & Retail Director, Jane Wecker, said: “Building strong brands is a key priority for our business at Mighty Craft and we are delighted to partner with Half Dome to ensure that Australians have the opportunity to discover and engage with our brands.”

Half Dome Managing Partner and General Manager, Tom Frazer, said: “We are really excited to welcome Mighty Craft to the Half Dome family. Their aggressive growth ambitions are certainly something we align to as a business, and we are hoping that together, we can form a really strong partnership over the years to come.”

The Mighty Craft appointment follows Half Dome’s acquisition of Consumedia to become a fullservice agency and the appointment of Catherine Smith as Head of Operations as the agency’s growth trajectory continues.

The Mighty Craft appointment is effective immediately.

Source: Third Avenue media release


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