MIK Studio and MBCS launch new Chevrolet TVC for the Aussie market
As excitement for the Chevrolet Silverado 1500 grows, MBCS and MIK Studio have teamed up to produce a new auto ad for the Australian market.
The spot addressed common queries about the fleet, the adaptability of its range, and urban myths relating to the application of larger vehicles in busy city streets, putting them to the test in real-world scenarios.
MBCS creative director Shanan Goldring said the campaign drew inspiration from authentic conversations happening across social media.
“By harnessing the real buzz from passionate voices, we aimed to amplify their enthusiasm and make it the heart of our story.”
MBCS head of Melbourne Trent Peppercorn added: “Since GMSV’s inception and the remanufacturing of the USA Silverado for ANZ, we have endeavoured to carve out our own path in the market and hit different to make a difference.
“Our strategy was to uniquely own the large pickup truck segment, with our tagline ‘Live Big. Truck It,’ – a rallying cry among our drivers that signals their hunger for adventure and capability to tackle the harshest that ANZ has to offer.”
MIK also collaborated with XM2 GROUP, leveraging its drone capabilities to deliver shots for the campaign.
MIK studio director Jolyon Watkins said: “Dynamic tracking and a truly unique location will only get you so far. The cornerstone of our storytelling became our dynamic trick shots and eye-catching transitions, which really tapped into aerial specialists XM2’s innovative and ‘can do’ attitude.”
First introduced to Australia by General Motors Specialty Vehicles (GMSV) in 2021, the Chevrolet Silverado 1500 range quickly proved itself as a capable fit for rugged landscapes, despite the incredibly saturated Ute market.
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