Milk+Honey launches new brand platform for Bridgestone Tyres
Bridgestone Select Tyre and Auto is rolling out its new “Go With Confidence” brand platform in partnership with independent agency, Milk+Honey United.
The new platform is the first work created for the automotive retailer since appointing Milk+Honey last year.
At the core of the campaign is the introduction of Bridgestone Tech Check, available at the network of 170+ stores Australia wide, whereby customers receive a 60 second video inspection of their car via SMS, showing what needs fixing now and what can wait.
The work also including a transformation to the Bridgestone Gecko logo.
National marketing manager, David Honner commented: “Trust plays a significant role in the car owner/mechanic relationship. The refreshed Bridgestone Select Tyre & Auto brand and this fresh campaign highlights how and why motorists can put their confidence in our stores. Many consumers enter the car maintenance process feeling pretty nervous – will they be looked after properly? And who can they trust? The roll out of the Bridgestone Tech Check addresses these questions because we are taking the time to show motorists a first hand view and building that trust through transparency.”
Milk+Honey co-founder, Steve Jackson, said: “As a driver, nothing is more important than confidence. Whether you’re setting off from Bridgestone Select or setting off up the coast, every time you go, you go with the confidence of knowing you’ve not only been looked after by the best, but you’ve done your best to make your car safe for yourself and your family.”
Managing director, Hazelle Klønhammer, added: “For 90 years Bridgestone has been investing in safety and confidence. It makes sense to put that at the forefront of their Bridgestone Select Tyre & Auto comms, delivering it in a meaningful way to give the brand a more premium stature.”
The new platform launches with an integrated campaign across TV, radio, social, digital, web and POS.
Credits
Client: Bridgestone
National Marketing Manager: David Honner
Brand & Retail Marketing Manager: Katrina Schultz
Retail Advertising Manager: Elsa Mastrullo
Agency: Milk+Honey United
Production Partners:
Director: Noah Marshall
Production Company: Larchmont
Executive Producer: Ngaio McCreadie
Producer: Luke Kneller
Post Production: White Chocolate
Editor: Mark Burnett/The Editors
Animation: Cirkus, New Zealand
Music & Sound: Massive Music Sydney
Media Agency: Wavemaker Adelaide
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