Milkrun’s marketing team including Matt Knapp, cut during recent restructure
Grocery delivery app Milkrun has laid off its entire brand, creative, and marketing teams, following a reduction of its workforce in February. Those impacted included Matt Knapp, the brand’s head of creative.
In a LinkedIn post, Knapp confirmed that the redundancies impacted his team of seven, including himself. Their remits included brand PR, design, video production, copywriting and more.
Matt Knapp
The brand produced the majority of its campaigns with an in-house creative team. The latest one reported was released in July 2022.
Knapp said in the post: “In closing, building the Milkrun brand from scratch and pumping out some memorable creative was a great experience.
“But the team I assembled is what I’ll always be most proud of. If you’d like any more info on any of these legends, for either an agency or in-house role, don’t hesitate to reach out.”
The redundancies at Milkrun were first revealed by The Australian Financial Review in February. In an internal message, staff were told that the company was laying off around 20% of its workforce.
The report did not reveal which departments were specifically impacted during the time.
Knapp returned to Australia from the US and joined Milkrun from Dollar Shave Club in 2021, where he was the VP of creative and executive creative director.
Speaking on Mumbrellacast at the time, he said the aspect he enjoyed the most about being in-house is “you can have an idea, and the next day you get to make it”, alongside a broader discussion about state of in-house creativity as part of the Australian creative industry.
Mumbrella contacted Knapp and Milkrun for further details on the impact of this matter.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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