F.Y.I.

Mills, Perry take senior roles at UM Melbourne

UM Melbourne has appointed Justine Mills as the agency’s digital director and Aaron Perry as the agency’s group director.

The announcement:

UM Melbourne is continuing to build momentum through in its client leadership, strategy and digital ranks with Justine Mills appointed as the agency’s digital director and Aaron Perry joining as group director.

Perry is the latest senior hire at UM Melbourne. He was at Maxus for four years, most recently leading the agency’s work on Jetstar, AGL and Suzuki Automotive. Before that he worked as a strategist at Australian Radio Network and prior to that he worked at MediaCom on CUB Fosters.

Justine Mills has 12 years experience in digital media with agencies including OneDigital, Carat and Maxus. She has worked across major brands including Google, Nissan, Tourism Australia, Jetstar and Hungry Jacks. At Carat she orchestrated the Schweppes Lounge campaign, a digital hub housed across the Ninemsn network to educate and inspire consumers to use Schweppes products.

In addition to these senior hires, UM Melbourne has also ramped up its strategy capabilities with a total of five strategy specialists now in the group.

Mat Baxter, CEO of UM Australia said the Melbourne agency would continue hiring senior talent to drive the agency under the leadership of managing partners Alex Smith, Kim Lion and Dave Hearn. “Kim, Alex and Dave are continuing to build momentum for the Melbourne business and new hires like Justine and Aaron are proof of the calibre of people joining the agency.”

Baxter said more senior people would be joining the agency in the near future.

Source: RMG Communications

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