Mindbox expands leadership team with former Wavemaker and Dentsu employee appointments
Mindbox has appointed Dentsu’s Brendan Dowling as head of data and platforms and Wavemaker’s Frazer Comley as client partner.
The announcement:
Leading independent marketing consultancy Mindbox has today announced two key additions to its leadership team. Former Dentsu head of product, Brendan Dowling, joins as head of data and platforms while former Wavemakers product & technology lead, Frazer Comley as client partner.
Having launched its technology advisory and data strategy services in Australia and APAC in 2024, the business has experienced year-on-year revenue growth of more than 100% as brands pro-actively seek solutions that directly impact profitable and measured business growth, customer retention and life-time-value.
In his new role, Dowling will lead Mindbox’s product development and data services business, along with overseeing Mindbox’s advisory team that helps clients realise greater value from their in house data and technology investments.
“I’m looking forward to getting much closer to the nucleus of the client challenge or opportunity than has typically been possible in the big holding companies. Mindbox has established long-term trust with its clients, averaging 8 years client tenure, which significantly broadens the scope of services and our proximity to impact true business outcomes rather than outdated vanity metrics’’, said Dowling.
Frazer Comley comes to Mindbox with exceptional credentials in driving growth and innovation across multiple categories with market leaders and challenger brands alike. On his appointment, Comley said “how media is viewed, managed and measured has needed a systemic shake up for a long time. The unconstrained and truly brand first approach of the Mindbox team is both refreshing and ahead of the curve in my experience. We have a seat at the right tables which means we deeply understand each brand’s challenges and opportunities now and into the future’’.
Source: Mindbox
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