Mindshare appoints OMD’s Nik Doble as head of investment
GroupM’s Mindshare has appointed Nik Doble as its new national head of investment for Australia.
The announcement:
Doble will be responsible for driving strategic investments and partnerships to further enhance Mindshare’s “Good Growth” proposition, fostering innovation and delivering exceptional results for clients.
Doble will lead Mindshare’s Marketplace practice and oversee the agency’s intentional investment strategies across all media and integrated partnerships. His strong industry relationships and innovative approach will enable Mindshare to deliver unmatched value to clients and drive sustainable growth.
With 15 years’ experience in the media industry, Doble brings a wealth of expertise and a proven track record of driving growth and delivering outstanding performance for clients. He joins from OMD where he was Head of Investment, Melbourne. Prior to that he held several roles on the publisher side, giving him a clear understanding of the entire media ecosystem. His deep understanding of the media landscape, combined with his trading expertise make him the right person to lead Mindshare’s investment strategy into the future.
He will join Mindshare’s senior leadership team and report to CEO Maria Grivas. Doble will also work closely with Mindshare Melbourne Marketplace Lead Lisa Fahey, Sydney Marketplace Lead Wayne Jarvis, and with GroupM’s Chief Investment Officer Melissa Hey.
Mindshare’s Good Growth brand proposition centres around delivering sustainable and responsible growth for its clients, with consideration for people and the planet. It focuses on driving innovation, creating meaningful connections with consumers, and optimising intentional media investment to achieve long-term success. With his extensive experience and strategic mindset, Doble is well-placed to amplify Mindshare’s commitment to Good Growth.
Maria Grivas, CEO of Mindshare Australia, said: “We are thrilled to welcome Nik Doble to the Mindshare Australia family. His deep industry knowledge and personal values align perfectly with our Good Growth vision. Nik’s ability to navigate the evolving media landscape and build strategic partnerships will undoubtedly drive our clients’ success and accelerate our growth.”
Nik Doble said: “Maria and the Mindshare Australia leadership team’s vision for Good Growth aligns seamlessly with my own outlook for how an agency can best meet the needs of our clients and people now, and sustainably into the future. Central to the vision, and what I’m most passionate about, is developing holistic Investment strategy and capability that maximizes collaboration internally, fosters mutually beneficial relationships with our partners, and delivers on long term objectives for our clients. I’m delighted to be joining the Mindshare Australia team and can’t wait to start delivering on our Good Growth ambitions with colleagues, clients and partners.”
Melissa Hey, GroupM Chief Investment Officer, said: “We are excited to have Nik join the broader GroupM investment leadership team. His market knowledge and investment expertise will build on Mindshare’s strengths and ensure the team can continue to deliver their intentional media investment approach.”
He starts with Mindshare in September.
Source: GroupM
