Mindshare Melbourne appoints Trevor Crook as head of investment

Media agency Mindshare has appointed City of Melbourne’s Trevor Crook as head of investment in the Melbourne office.

Trevor Crook joins Mindshare Melbourne

Crook joins the office from the City of Melbourne where he has been on the commercial team for the past two years. Prior to that he was the national sales manager at Sports & Entertainment Ltd and a group business manager at Nine for four years.

At Mindshare, Crook will lead all investment in Melbourne, working alongside head of digital, Melbourne, Tanya Koppe.

On his appointment, Crook said: “I’m absolutely thrilled to join Mindshare. The opportunity to lead the investment team in Melbourne is a career privilege, and one that I take very seriously. I look forward to working closely with our media partners to ensure a significant and positive contribution to the mutual benefit of our clients’ business.”

Crook will report directly to chief investment officer Nicola Lewis.

Lewis said: “Not only does Trevor have a very solid reputation in market, he has a fresh and enthused approach to our business. His passion for media, his forward-thinking perspective on investment,  his sophisticated approach to client service, proven leadership skills and expansive knowledge of the media landscape will only serve to bolster our National Investment Leadership team.”

Cook’s role is effective immediately.


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