Mindshare takes out MFA Grand Prix while IPG’s global boss Henry Tajer enters Hall of Fame
Mindshare has taken out the Grand Prix at the MFA Awards for its #laceitup work for Youth Off The Streets, with the campaign also picking up the MFA Award for the Best Use of a Small Budget.
Including the Grand Prix and the Best Use of a Small Budget, Mindshare took home four MFA Awards.
At the awards IPG Mediabrands global CEO Henry Tajer became the fourth man inducted into the industry Hall of Fame.
Mindshare was also recognised in the automotive category for its Ranger: Brains Over Brawn work for Ford Australia and the finance/insurance/government/corporate & real estate category for its Federal Budget Hub campaign for NAB.
UM also took home four awards including the NGEN Award which recognised Declan Peach and Jacqueline Osborne for 365 Candles.
Greg Graham, Media Federation Awards chairman and GroupM’s business development and marketing officer said in a statement: “This year we received outstanding entries with great insights and brilliant results. I encourage us as an industry to keep pushing the boundaries and focus on the rigour and effectiveness of our work.”
The 2015 Media Federation Award winners are:
Grant Prix – Sponsored by RED
Youth Off The Streets, #laceitup, Mindshare
Automotive
Ford Australia, Ranger: Brains Over Brawn, Mindshare
Beverages
Coca-Cola South Pacific, #colouryoursummer, UM
Finance/Insurance/Government/Corporate & Real Estate
National Australia Bank, Federal Budget Hub, Mindshare
Clothing/Cosmetics & Retail
L’Oreal Paris, Looking Fly With A Winged Eye, Carat
Food & Grocery – Sponsored by Advertising Standards Bureau
Colgate Palmolive, Dynamo: Mums, Mud And A Million Different Messages, MEC
IT & Consumer Durables
Optus, ROI Facebook, Starcom MediaVest Group
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
Wotif, The Wonderful World Of Wotifia, Match Media
Best Strategic Launch Campaign – Sponsored by SBS Media
Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
Best Integrated Media Campaign – Sponsored by Multi Channel Network
Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
Best Use of a Small Budget (up to $300,000) Sponsored by MOVE
Youth Off The Streets, #laceitup, Mindshare
Best Media Innovation – Sponsored by Nine Entertainment Co.
Coca-Cola South Pacific, #colouryoursummer, UM
Best Demonstration of Results
Coca-Cola South Pacific, #colouryoursummer, UM
HIGHLY COMMENDED – Ford Australia, Ranger: Brains Over Brawn, Mindshare
Best Use of Data
Narellan Pools, Diving Into Data Makes A Big Splash for Narellan Pools, Affinity
Media Owner of the Year
Multi Channel Network
Marketing Team of the Year – Sponsored by Australian Association of National Advertisers
Meat & Livestock Australia
Partnership Award
Coles, Australia’s Largest Digital Partnership – taste.com.au & Coles, NewsLifeMedia
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
Good Beginnings Guide Dogs NSW/ACT, Small Agency. Big Heart. And the $100,000 Challenge, Foundation
All entry fees from the Pro-Bono category along with $10 from every Awards ticket sold will be donated to the Guide Dogs after the Awards.
NGEN Award
Declan Peach & Jacqueline Osborne, UM, 365 Candles
HIGHLY COMMENDED – Joshua Gurgiel & Andrew Barrett, OMD, FILLanthropy
HIGHLY COMMENDED – Ashleigh Vogel, UM, Support Snaps
All entry fees for the NGEN category will be donated to the Mirabel Foundation after the Awards.
MFA 5+ Award
Caitlin Schuch, Alex Concannon & Lisa Rakowski, Starcom MediaVest Group
2015 Hall of Fame Recipient
Henry Tajer
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
#laceitup beating Coke is a beautiful sight. With no paid media spend behind it, the tiny team behind the campaign did something huger than the most hugest brands (with huger budgets and people power) on the planet.
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Well done Henry; a deserving recipient…:)
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Hall of Fame. The brave ones, the crazy ones?
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