Mindshare takes out MFA Grand Prix while IPG’s global boss Henry Tajer enters Hall of Fame

Miranda Ward

October 15, 2015 9:55

Mindshare has taken out the Grand Prix at the MFA Awards for its #laceitup work for Youth Off The Streets, with the campaign also picking up the MFA Award for the Best Use of a Small Budget.

Including the Grand Prix and the Best Use of a Small Budget, Mindshare took home four MFA Awards.

At the awards IPG Mediabrands global CEO Henry Tajer became the fourth man inducted into the industry Hall of Fame.

Mindshare was also recognised in the automotive category for its Ranger: Brains Over Brawn work for Ford Australia and the finance/insurance/government/corporate & real estate category for its Federal Budget Hub campaign for NAB.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

Brian B 16 Oct 15

#laceitup beating Coke is a beautiful sight. With no paid media spend behind it, the tiny team behind the campaign did something huger than the most hugest brands (with huger budgets and people power) on the planet.

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Brenton Moore 16 Oct 15

Well done Henry; a deserving recipient…:)

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Tex 16 Oct 15

Hall of Fame. The brave ones, the crazy ones?

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