Mindshare wins $10m Blackmores media account

Calum Jaspan

May 18, 2022 5:46

GroupM agency, Mindshare has won the media account for Blackmores vitamin and supplement business, Mumbrella can reveal.

The account, previously held by OMG’s Hearts & Science is thought to be worth around $10 million. It was the result of a competitive pitch.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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