Mindshare wins $10m Blackmores media account
GroupM agency, Mindshare has won the media account for Blackmores vitamin and supplement business, Mumbrella can reveal.
The account, previously held by OMG’s Hearts & Science is thought to be worth around $10 million. It was the result of a competitive pitch.
Blackmores brands include: Blackmores, BioCeuticals PAW, and Blackmores Insitute.
GroupM declined to comment when approached. Blackmores have also been contacted, however, had no response at the time of publishing.
The account is a long-term client of Hearts & Science, won by its previous incarnation m2m.
Blackmores operates in a highly competitive category, in particular in foreign markets. Blackmores share price has fallen by over 20% in 2022.
Within the same category, Hearts & Science OMG stablemate, PHD recently won the media account for Swisse Wellness.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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