Mindshare wins $10m Blackmores media account

GroupM agency, Mindshare has won the media account for Blackmores vitamin and supplement business, Mumbrella can reveal.

The account, previously held by OMG’s Hearts & Science is thought to be worth around $10 million. It was the result of a competitive pitch.

Blackmores brands include: Blackmores, BioCeuticals PAW, and Blackmores Insitute.

GroupM declined to comment when approached. Blackmores have also been contacted, however, had no response at the time of publishing.

The account is a long-term client of Hearts & Science, won by its previous incarnation m2m.

Blackmores operates in a highly competitive category, in particular in foreign markets. Blackmores share price has fallen by over 20% in 2022.

Within the same category, Hearts & Science OMG stablemate, PHD recently won the media account for Swisse Wellness.




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