Mine rescue good for TV ratings

Tim Burrowes

October 14, 2010 11:08

Seven’s extended coverage of the Chilean mine rescue delivered the network a ratings boost in its mid-morning programming on Wednesday.

The station dropped The Morning Show and stayed on air with Sunrise, delivering an audience of 262,000, up about 40% on a typical day.

Meanwhile, Ten’s audience for The Commonwealth Games was disappointing, even taking into account it being simulcast on digital sports channel One. It delivered an average 498,000 in early primetime and 513,000 in late primetime, according to preliminary overnight ratings from OzTam.

For Nine, The Block delivered a consistent 1.162m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.