Mini Maccas for Wake Up

Boland, centre, and the Wake Up presenters

Boland, centre, and the Wake Up presenters

McDonald’s is to sponsor Ten’s new breakfast show Wake Up with a partnership which includes what it is describing as the smallest McDoanld’s outlet in the country

The deal sees a return to the sponsorship of morning television by McDonald’s which used to have a McCafe at Seven’s Martin Place studio, making coffee available to presenters and guests of Sunrise and the Morning Show.

The announcement comes a couple of days after Inner Health Plus was announced as a sponsor for the show.

The sponsor commitments are a contrast to the unsuccessful launch of Ten’s previous show Breakfast which went to air without a single sponsor.

The mini Maccas at the Wake Up studio in Manly will have a staff of two.

Network Ten’s director of morning television, Adam Boland, who ran Sunrise during the Mccafe sponsorship said: “We are delighted that McDonald’s Australia has become part of the Wake Up family.”

McDonald’s chief marketing officcer Mark Lollback, said: “At McDonald’s we’re thrilled to be partnering with Wake Up and helping make mornings a little bit easier for the team on set.

“The McDonald’s Wake Up kitchen will be the smallest we’ve ever set up in Australia and has taken a huge effort from many people in our business to bring it to life.”

The deal was negotiated through Ten’s branded content arm Generate. Boss Kylie Rogers, said: “The McDonald’s Australia partnership with Wake Up is a terrific example of how… Generate is working with clients to amplify their brands on air, online and on ground.”

Ten will launch its new morning lineup within the next month or so.

The schedule will include an early news bulletin, Wake Up, chat show Studio 10 and another news bulletin.


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