F.Y.I.

Mirvac signs 5 year partnership with Biennale of Sydney

Property group Mirvac has announced a five year partnership with art event Biennale of Sydney.

Last month, Biennale of Sydney partnered with Cicada Innovations to launch a sustainable challenge.

The announcement:

Leading Australian property group, Mirvac, has today announced a five-year partnership with major international contemporary art event the Biennale of Sydney. As Principal Partner, Mirvac will support the 23rd Biennale of Sydney, titled rīvus, in 2022, and the 24th and 25th editions in 2024 and 2026.

With a purpose to reimagine urban life, and a commitment to enrich the communities in which it operates, Mirvac, in partnership with the Biennale, will roll out a suite of events, activations and exhibitions over five years that provide free access for everyone to enjoy art and culture from the event’s local and international participants. The agreement provides Mirvac a new platform for experience-based opportunities across its residential, office, retail and build to rent assets, as it brings art to the places where people live, work and play every day through a program with anticipated visitation of over 530,000, and a forecasted economic impact of $73.5 million.

Head of Mirvac’s Integrated Investment Portfolio, Campbell Hanan said, “Culture plays a crucial role in the future of our places and communities and our partnership with Biennale of Sydney will provide invaluable opportunities to connect and inspire our communities.

“Not only does this announcement cement our commitment to supporting the arts and the creative industries, but it comes at a key time, as we look for new ways to attract people back into our physical spaces. More importantly, we are incredibly passionate about the role art plays in connecting communities to and creating a sense of place and belonging. This new relationship with Biennale will allow us the opportunity to engage with even more talented people and organisations to bring these stories to life for education and appreciation by all.”

Mirvac’s 2026 vision is to be a leading curator and creator of extraordinary urban places and experiences to make life better for millions of Australians. At the heart of every project there exists a deep commitment to customer and community, and art, culture and innovation play a vital role, particularly in connecting new projects with the original custodians of the land.

Across the five years, Mirvac and Biennale will deliver a program of commissioned artworks, hosted exhibitions and workshops to Mirvac’s national portfolio of residential, office, retail and build to rent communities, reaching millions of Australians and celebrating major events including NAIDOC Week and the property company’s own 50th anniversary in 2022, which will tie in with the 23rd Biennale of Sydney, rīvus, and the Biennale of Sydney’s 50th anniversary in 2023.

Biennale of Sydney CEO, Barbara Moore said, “The stories and perspectives brought to life through every edition of the Biennale of Sydney provide unique conduits for people to connect and learn from each other. These experiences deepen our appreciation and understanding of history, contemporary life and the places we live and visit. This long-term partnership between Mirvac and the Biennale of Sydney will help create meeting places in the heart of our communities, highlight the intrinsic value of the arts in everyday life, bringing joy to people’s lives and enriching the social and cultural connections we have with one another.”

Situated along the waterways of the Gadigal and Burramattagal people, rīvus will be articulated through a series of conceptual wetlands and imagined ecosystems populated by artworks, public programs, experiments and research. rīvus, meaning ‘stream’ in Latin, is being developed and realised by acclaimed Artistic Director, José Roca, alongside a collective of local curators (The Curatorium) celebrating over more than 70 individual, as well as collective participants from six continents and 33 countries, all showcasing their diverse skills and talents that extend beyond the realm of visual arts.

The 23rd Biennale of Sydney will be presented from Saturday, 12 March to Monday, 13 June 2022. Admission is – as always – free.

Source: Biennale of Sydney media release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.