Facebook’s facial recognition used to help find missing people in WhiteGrey campaign

Missing Persons Advocacy Network (MPAN) has launched an ‘Invisible Friends’ campaign which aims to use Facebook’s facial recognition tagging technology to help locate missing people.

Created by WPP’s WhiteGrey, the campaign uses Facebook’s inbuilt tagging capabilities to search for missing people in photos, even if they appear in the background of an image.

An example of the Invisible Friends Facebook page

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