MissingSchool launches rallying cry for seriously sick kids via Cocogun and Zenith
Not-for-profit, MissingSchool, is raising awareness of seriously sick kids missing school across Australia via Cocogun, Scoundrel, Rumble, UnLtd and Zenith, and a number of pro-bono media partners.
The campaign features a children’s chorus covering Simple Minds’ ‘Don’t You Forget About Me’, depicting sick children interacting with their peers at North Rocks Public School, through the use of assistive telepresence robots.
Marking the launch of MissingSchool’s Seen&Heard initiative, the work emphasises the importance of connection and interaction for children who aren’t physically able to attend school.
