Mission Australia launches gambling counselling service
Anti-gambling charity Mission Australia is using shock tactics to launch a new counselling service.
An image of a mouth sewn together is used to convey the tendency of problem gambers to lie or keep secrets about their behaviour.
The campaign is part of the ACT Problem Gambling Awareness Week.
It will run in transit advertising, digital banners and in-venue posters as well as print.
Creative execution could be better.
With the headline about lying, does that match an image of someone with their lips stitched shut as they cant even talk?
Agree @Waaah, a nice idea executed poorly. Shame about the ‘shocking’ art direction.
Nice Work
Harsh image but got cut through no doubt