Mitchells signs exclusive ad deal with new LifeStyle channel

Mitchell & Partners and sales house Multi Channel Network have brokered a three-month deal which will see the media agency’s clients the only ones to advertise on the new Foxtel and Austar channel, LifeStyle You, during its launch phase.

  

The three-month media deal will see Mitchells’ clients given access to integrated opportunities, night block sponsorships, involvement in the production of vignettes, billboards, solus-break structures where they are the only ad in a commercial break, and potential daypart ownership.

The brands due to air on the new channel are still to be announced.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.