Mitre 10 shares stories of multi-generational owners of stores in online series
Mitre 10 is pushing the family owned and operated credentials of its stores with an online series that follows the stories of four families that are behind three of its businesses.
The series is introduced by brand ambassador, Scott Cam, and stars the Hitchins family in Moe, VIC, the Hastings and Benton family in Diamond Creek, VIC and the Johnson family in Mona Vale, NSW.
Karen Fahey, IHG’s General Manager of Marketing, said the campaign honours the legacy of local family-run businesses.
