Mitsubishi Australia reappoints Richards Rose after pitch
Mitsubishi Motors Australia Limited has extended its near decade long relationship with Richards Rose, reappointing the indie creative shop after a competitive review.
The automotive manufacturer was a key foundation client for Richards Rose in 2016, when founders Digby Richards and Adam Rose split from their former agency, AJF Partnership.
“Mitsubishi Motors Australia are pleased to continue our long-term partnership with Richards Rose,” said Sam Wight, general manager of marketing and corporate affairs at the manufacturer.
“We are excited to work with Richards Rose to continue to deliver effective award winning creative.”
Richards added: “Both Adam and I, and our entire team, are delighted to extend our successful partnership with Mitsubishi Motors Australia. We put a lot of value on enduring partnerships and being a genuine extension of our client’s marketing team and capability.
“We are very proud of the work we have done together to help the business grow,” he continued.
“A big thank you to the Mitsubishi Motors Australia team and their continued confidence in Richards Rose to help them take on what will be a very dynamic time for the mobility industry.”
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Lauren McNamara is a freelance journalist contributing to Mumbrella. She previously spent three years at the publication, most recently as the associate editor. She first joined in 2022 after completing a Bachelor of Communications (Journalism) at UTS. She left her staff role at Mumbrella in August 2025.
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