Mitsubishi Electric launches first work from Paper Moose
Mitsubishi Electric has launched its first campaign since appointing independent creative agency Paper Moose as its agency of record in July.
The summer campaign promotes the brand’s air conditioning products, hitting home the bliss of walking into a perfectly cooled room at the end of a hot day.
Playing on the elevating experience, the featured 30 second TVC portrays a family levitating from their lounge as they bask in the total relaxation brought on by good air con.
