Outdated masculine archetypes continue to dominate media and advertising

Kalila Welch

November 21, 2023 9:32

The latest research from creative agency Innocean and gender equality charity The 100% Project has revealed that the media and advertising industry has lagged when it comes to portraying gender roles that challenge traditional conventions.

The research project, which commenced in July 2023 with a literature review assessing the media’s portrayal of men, looked at how the depiction of “traditional” gender roles influence gender equity in society, at work and in leadership.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

gender stereotypes Innocean Jane Hill Jasmin Bedir The 100% Project

1 COMMENTS

Mike 21 Nov 23

What is it about the blatant misandry of the Innocean ceo that this industry chooses to miss ? I bet this comment is not posted as it does not support the female agenda in this industry .

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