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Mitsubishi Motors runs music competition in search of ‘anthem’

accelerate-web-PR ImageMitsubishi Motors is on the hunt for an anthem with its Accelerate music initiative offering independent artists and bands to write a song or music track that could become the anthem for the chance to win $10,000.

The initiative, created by Mitsubishi’s agency Jamshop, has already attracted over 295 uploaded songs in just over three weeks.

Darrel Jacobs, head of marketing communications at Mitsubishi Motors said: “The brief is to create a piece of music that can express how people feel when they drive their cars. From that new car smell to driving on your own and singing your lungs out, nights out on the town with your mates, to family road trips, surfing getaways, and off road adventures.

“The opportunity for independent musicians is to connect the way we live our lives with the vehicle that transports us, through the best way they know how, making great foot tapping music. At Mitsubishi Motors, we believe all of this is contained in the ‘Love That Car’ tagline, however we want them to express it musically.”

A group of celebrities will help choose the winners, with Triple J’s unearthed winner Asta already giving out a $1,000 encouragement prize to her pick, while a people’s choice will also be named, with fans given the chance to win a $250 Ticketek voucher every week for voting.

The project has been supported by a small social media campaign, with the Accelerate platform powered by Kicktone, a site that helps emerging independent artists sell their music online.

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