MixFM takes to the public couch for Uncle Toby’s

The Australian Radio Network’s Mix FM has created a branded content campaign for Uncle Toby’s which will next week see TV presenter Zoe Sheridan carry out a series of interviews with high profile women on a distinctive red couch in public venues across Australia.

The project is to support the cereal brand’s Go Red For Women initiative on behalf of the National Heart Foundation.

The “heart to heart” interviews – with a mixture of authors and media personalities – will take place at South Bank in  Melbourne on Tuesday, Milsons Point in Sydney on Wednesday,  King George Square in Brisbane on Thursday, and the Art Gallery of South Australia in Adelaide on Friday.

The interviews, will be featured on MixFM stations, uploaded to the project’s YouTube channel and also shared through Facebook and Twitter.

Paul Parker, ARN’s group director of sales,  said the intention of the campaign was to go “outside of the typical radio environment”.


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