F.Y.I.

Mixitup partners with Red Bull

September 14, 2010 11:05

Brand entertainment company Mixitup has partnered with Red Bull to launch the Red Bull Bedroom Jam – a digital music competition for unknown talent.

The announcement:

(Tuesday 14th September 2010): mixitup, a Sydney based brand entertainment company has joined forces with Red Bull Australia to launch a new digital-based music competition, Red Bull Bedroom Jam. The new platform provides young bands with unique opportunities to accelerate their musical ambitions and careers.

Red Bull Bedroom Jam allows young bands to upload original music videos to www.redbullbedroomjam.com.au to be watched by audiences who can determine the popularity of the music via a “Buzz Chart” embedded in the site. This clever piece of custom built technology ranks the top ten bands in real time based on their online activity across the Red Bull Bedroom Jam site, Myspace, Facebook and Twitter.

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