Mixitup partners with Red Bull
Brand entertainment company Mixitup has partnered with Red Bull to launch the Red Bull Bedroom Jam – a digital music competition for unknown talent.
The announcement:
(Tuesday 14th September 2010): mixitup, a Sydney based brand entertainment company has joined forces with Red Bull Australia to launch a new digital-based music competition, Red Bull Bedroom Jam. The new platform provides young bands with unique opportunities to accelerate their musical ambitions and careers.
Red Bull Bedroom Jam allows young bands to upload original music videos to www.redbullbedroomjam.com.au to be watched by audiences who can determine the popularity of the music via a “Buzz Chart” embedded in the site. This clever piece of custom built technology ranks the top ten bands in real time based on their online activity across the Red Bull Bedroom Jam site, Myspace, Facebook and Twitter.
Ultimately the bands that generate the most “buzz” will get the chance to stream a live performance from their bedroom to the world, play in their very own backyard with a headline Aussie band and record in the Red Bull studios in Los Angeles. Any Australian band can enter as long as all members are between 14-19 years old.
The concept originated in the UK where Red Bull has been running the program successfully for three years. The first series will run in Australia from now until December. The initiative is scheduled to extend through to 2013.
mixitup is leading the project for Red Bull Australia and are joined by MEC (media agency), creative agency Kastner & Partners, Weber Shandwick (social media strategy) and Agency G (consumer PR).
Tom Sigelski, Culture Marketing Manager of Red Bull Australia explains: “This program is the perfect platform for any aspiring young band to get a foot on the music industry ladder and build a real fan base from their own bedroom. This is a unique opportunity that is not to be missed by budding musicians.”
Stuart Couzens, Executive Producer & Partner at mixitup said, “There are already 70 bands signed up from across Australia with active fan bases. The Red Bull Bedroom Jam Facebook page already has over 3,000 fans and we expect that to increase rapidly as word spreads.”
Source: Mixitup press release
