A short film for the tailor M.J. Bale shows how the suits of Australian cricket team are made from wool from sheep reared on the same grass as the turf of the Sydney Cricket Ground.
The agency behind the ‘Graze on Greatness’ campaign was Whybin\TBWA Sydney.
As well as a film, the agency has created posted ads.
M.J.Bale founder, Matt Jensen said: “We wanted to do something unique. Something that would make The Australian Cricket Team not only look good, but also feel good too. If these suits help the team physically, mentally or metaphorically feel like winners on their way to the West Indies, then it’s all been worth while.”
Creative: John McKelvey and Peter Galmes.
PR: Eleven PR
Director: Stephen Oliver
Music: Nylon Studios
Post: Method Studios