Later timeslot and big drop in audience for My Kitchen Rules helps Australia’s Got Talent build

Channel Nine’s decision to bump struggling reality show Australia’s Got Talent to a later slot paid off last night with the show picking up 100,000 viewers on last Sunday with 713,000 viewers.

australias got talent 2016

Both AGT – which started at 8:00pm rather than 7:00pm – and the elimination segment of Ten’s I’m a Celebrity Get Me Out of Here! at 8:00pm (also 713,000) benefitted from a big decline in audience for My Kitchen Rules, which lost 500,000 from its season high of 1.938m to 1.425m at 7:00pm.

However, the normal show of I’m a Celebrity at 6:30pm climbed slightly with 584,000 viewers compared with 556,000 viewers last week according to OzTAM overnight metro figures.

Seven’s new channel 7Flix managed a 2.3% share on its first day of broadcast, beating Nine’s multi-channel Gem (1.6%) and Ten’s channel Eleven (1.6%).

Seven dominated the evening with a share of 25.3%, ahead of Nine’s 16.4%, ABC’s 13.9% and Ten’s 12.4%.

In the news battle Seven again beat Nine with 1.058m at 6:00pm compared to 896,000 viewers. Sunday Night, on after MKR, had 943,000 viewers while 60 Minutes which was brought forward to 7:00pm had 781,000 viewers.

ABC’s surprise hit Doc Martin had 1.005m viewers to be the third most-watched show of the night. Call The Midwife at 8:30pm had 689,000 viewers.

The X-Files at 8:30pm had 557,000 viewers, up on 488,000 last week, with Modern Family at 8:00pm managing 623,000 viewers.



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