Successful Sydney Sevens event signals new opportunities for rugby union marketing
Big crowds heralded the success of the Sydney Sevens
A week after hosting the first Rugby Sevens tournament in Sydney, the Australian Rugby Union has heralded the success of the event introducing new people to the sport and and highlighted the marketing strategy as a way forward for the sport.
Sydney looked to mimic the success of overseas tournaments such as the Hong Kong Sevens, working closely with Destination NSW to host the event and use it as a springboard for other tournaments including Super Rugby and the local club competitions.
Rob Clarke, ARU chief operating officer and former managing director of Leo Burnett and former CEO of the Brumbies and the Heart, said he was delighted with the outcome of the strategy.
81 ejections.
What about a comment on the behaviour of spectators? I went and it was just a massive booze barn.
@GA. You make a good point. I was in a suit overlooking GA and it was chaos = great if you want chaos, (booze, dress up, rowdy, singing…). I really felt for the families who’s kids had to sit / stand next to early 20 something p1ss heads. We want early 20 something p1ss heads at an event, (beers, laughs and watching sport if great) we just need a family section that is affordable also and not mix the two perhaps?
Over all a great gig. how many Fiji fans turned up? Kenyan fans also were amazing!!
suite*
there were no alcohol General Admin areas for families
81 ejections and not a mention in the Sydney media, compared to days of ‘outrage’ regarding anything that happens at football/soccer.
Double-standards by the media in this country.
As a Clarky army member, we all had an absolute blast! #clarkyarmy
hahahahahahahahaha