MKR: The Rivals announces sponsors for 2020, including new partners

Seven’s revamped My Kitchen Rules format, MKR: The Rivals, has announced its partners for the 2020 season which launches this Sunday, February 2.

Coles, A2 Milk, DeLonghi Group, KFC and Yellowtail all return, alongside new partners Arnott’s and Hyundai.

Coles and A2 Milk are back as key sponsors for MKR: The Rivals

The partners will all feature throughout the program, which this season sees Champions vs Challengers, as two houses, one of fans mentored by Colin Fassnidge, and one of favourites mentored by Manu Feildel, battle to prove their cooking superiority, with Pete Evans serving as the judge.

Natalie Harvey, Seven West Media network sales director, said the MKR sponsors benefit from years of learning by the team.

“We’re thrilled with the partners joining MKR: The Rivals. With MKR: The Rivals, we’re offering new and exciting opportunities for our partners to reach their target audiences across multiple platforms, allowing brands to follow the viewers wherever and whenever they consume MKR.

“In 2020 we’ve applied key learnings from previous seasons to use the scale of broadcast and leverage the complimentary dynamics of digital and enhanced targeting using Seven’s data, social and digital capabilities. Seven is all about offering effective solutions that generates real business results and MKR is the original and still one of the very best to deliver on that promise for advertising partners. Brand safe and highly effective,” said Harvey.

Lisa Ronson, chief marketing officer of Coles, said the supermarket business was excited to be returning for another year.

“At Coles we’re committed to sustainably feeding all Australians to help them lead healthier and happier lives. We love that the show inspires our customers all over Australia to enjoy delicious fresh produce grown by incredible Aussie farmers and encourages them to use, cook and entertain with these fresh ingredients in their homes,” said Ronson.

Bill Thomas, director of marketing at Hyundai, which joins as a partner for the first year, said: “Our MKR partnership continues Hyundai’s strong relationship with the Seven Network into 2020, following a successful Sunrise seven-car giveaway promotion in the fourth quarter of last year.

“MKR is a tent pole program which is taking on a refreshed look and a great new ‘rivals’ theme – we are confident it will help give Seven a fast start to the ratings year.

“The family-friendly nature of MKR aligns well with the Hyundai brand, and plays to the strengths of our key SUVs, the multi-award winning Santa Fe large SUV, and the capable mid- size Tucson.”


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