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Gogglebox falls on second outing for Ten while State of Affairs makes soft start for Seven

Gogglebox fell on its second outing on Ten last night dropping from 495,000 viewers for its debut last week to 438,000, finishing third in its timeslot.

Thursday night was again dominated by Seven’s reality cooking contest My Kitchen Rules which topped the ratings with 1.373m viewers, easily outrating Ten’s I’m A Celebrity Get Me Out Of Here (608,000) which was simulcast on One and Nine’s spin off from The Block Open House (664,000) in the 7.30pm slot.

The debut of Seven’s new US political drama State of Affairs in the 9pm slot got just 566,000 viewers, but that was enough to beat Nine’s Inside Story which ran from 8.30pm -9.30pm which had 517,000, Gogglebox on Ten and ABC drama Hiding which had 429,000 viewers. State of Affairs debuted in the US in November.

https://www.youtube.com/watch?v=3u0RFEYI37E

Seven won the overall ratings for the night comfortably with an audience share of 24.8 per cent, followed by Nine on 17.8 per cent. Ten was third with 12.5 per cent and the ABC had 11.9 per cent and SBS 4.0 per cent, according to OzTam preliminary overnight ratings.

MKR also won the biggest audience share across all demographics, while I’m a Celebrity came second in the 25-54 age group category. However the audience share across metro markets was slightly down from last week’s 1.49 million viewers.

Nine News followed MKR in the number two spot with 1.62 million viewers for the night at 6pm, Nine News 6.30pm was third with 1.024 million, Seven News at 6pm fourth with 972,000, and in fifth place was Seven News/Today Tonight with 971,000 viewers. ABC Evening News was sixth with 861,000 at the later time slot of 7pm.

Drama Home and Away placed seventh for the night in the 7pm time slot with 838,000 and A Current Affair was eighth with 822,000 at the same time.

The second half of Ten’s The Project which ran from 7pm gave a weak lead in for I’m a Celebrity of just 461,000 viewers. The ABC’s 7.30 Report rounded out the top ten with 655,000 viewers.

Top 15 Shows:

1 MY KITCHEN RULES-THU Network 7 1,373,000
2 NINE NEWS Network 9 1,062,000
3 NINE NEWS 6:30 Network 9 1,024,000
4 SEVEN NEWS Network 7 972,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 971,000
6 ABC NEWS-EV Network ABC 861,000
7 HOME AND AWAY Network 7 838,000
8 A CURRENT AFFAIR Network 9 822,000
9 OPEN HOUSE Network 9 664,000
10 7.30-EV Network ABC 655,000
11 I’M A CELEBRITY…GET ME OUT OF HERE! THURS Network TEN 608,000
12 HOT SEAT Network 9 605,000
13 STATE OF AFFAIRS Network 7 566,000
14 OUTBACK ER-EV Network ABC 564,000
15 TEN EYEWITNESS NEWS Network TEN 540,000

Audience Share:
Network 7 24.8%
Network 9 17.8%
Network TEN 12.5%
Network ABC 11.9%
Network SBS ONE 4.0%
Network ABC2 0.8%
Network 7TWO 6.0%
Network 7mate 4.3%
Network GO! 4.7%
Network ELEVEN 3.1%
Network Gem 3.0%
Network ONE 1.5%
Network ABC News 24 2.0%
Network ABC3 1.0%
Network SBS 2 0.7%
Network NITV 0.1%

Total Audience Share:
Network 7 TTL 35.0%
Network 9 TTL 25.5%
Network TEN TTL 12.5%
Network ABC TTL 17.1%
Network SBS TTL 4.9%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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