MLA taps into Olympic sentiment with ‘Feed Your Greatness’ beef campaign
Meat and Livestock Australia’s Australian Beef winter campaign taps into the sentiment of an Olympic year with Aussie world champion javelin thrower, Kelsey-Lee Barber.
The ‘Feed Your Greatness’ campaign, created by The Monkeys, shows the brother-sister duo situated at the family dinner table, fighting over the last piece of beef. The TVC was directed by Trevor Clarence.
The campaign shows how protein-packed beef makes healthy meals for athletes and everyday Aussies alike, and highlights Australian Beef’s sponsorship of the Australian Olympic and Paralympic Teams ahead of the Tokyo Games.
