MLA to bring expat Australians home for a lamb BBQ as kicker for Operation Boomerang

Fitzy wippa Aussie BBQ LambThe Lamb campaign led by SBS’s Lee Lin Chin will enter its second phase next week when Meat and Livestock Australia deliver on the promise of returning expats home on Australia Day with the help of Nova’s Fitzy & Wippa.

Operation Boomerang launched over the weekend with SBS newsreader Lee Lin Chin running a military operation to rescue Australians from around the world and bring them home for a lamb barbecue on Australia Day.

The ad is the 10th anniversary of the campaign which kicked off originally with an oratory from Sam Kekovich in 2006 saying not eating lamb on Australia Day was unAustralian.

As part of the campaign Meat & Livestock Australia has teamed up with Nova FM to bring a host of expats home from London for a barbecue at Fort Denison, popularly known as Pinchgut thanks to its convict past, in Sydney Harbour the day before Australia Day.

Bringing people home is the natural progression for the campaign which began with a teaser two weeks ago saying there were one million Australians living overseas who would miss out on Australia Day and will bring the concept of Operation Boomerang to life.

Nova is running its end of the campaign with line Bring Your Best Mate home and Fitzy & Wippa, currently broadcasting from the UK, are using social media to support Operation Boomerang with the hashtag #weloveourlamb.

While Nova hunts for Australians to be recused from the UK, the Lamb campaign took less then 24 hours to spark controversy after more than 70 complaints were received by the advertising watchdog over the scene where a vegan has his home torched by a commando wielding a flamethrower.

Simon Canning



Sign up to our free daily update to get the latest in media and marketing