Morning Update: David Bowie’s first PR stunt and best ads; Streaming dominates Golden Globes; WWF ‘unaware’ of disqualified entry
AdAge: Watch David Bowie, 17, Punk the BBC in His First PR Stunt
One of the videos being shared today as the world remembers David Bowie is this grainy clip of his first television interview, as a teenager, when he went by Davie (or Davy) Jones. On a November 1964 broadcast of the BBC’s “Tonight,” he was introduced by host Cliff Michelmore as the 17-year-old founder of the Society for the Prevention of Cruelty to Long-Haired Men. He’s surrounded by other long-hairs, and complains that “the last two years we’ve had comments like ‘Darling!’ and ‘Can I carry your handbag?’ thrown at us, and I think it just has to stop now.” Many people don’t seem to realize the appearance was a PR stunt.
AdWeek: Alligator, Space Invader: The Many Faces of David Bowie in Advertising
In losing David Bowie, we lost an avatar. But you knew that already.
Here’s a retrospective of Bowie’s many appearances in advertising, which are as diverse as the man himself. His close relationship to the industry is also satisfyingly personal: Before blowing our minds just like he thought he would, Bowie spent a year at Nevin D. Hirst Advertising as a commercial artist in training. So simmer in that warm tidbit, which ties us ever closer to the Diamond Dog, as we take a reverse-chronological meander through his ad appearances.
Just to get it out of the way, we’ll start with Bowie’s 2013 appearance in Louis Vuitton’s L’invitation au Voyage campaign, where he plays “I’d Rather Be High” on a harpsichord for model Arizona Muse, who can’t seem to decide if she’s staying or going. While lacking in substance or any coherent story, it’s beautiful to look at and will ease you nicely into the progressively more-pixellated entries in this little collection.
Mumbrella Asia: WWF says it was unaware that disqualified ad had been entered for Kancil Awards show
WWF, the green group whose anti-poaching ad was disqualified from Malaysia’s Kancil Awards following allegations of plagiarism last week, has said that it was not aware that the work had been entered into the awards show.
The ‘Cross River Gorilla’ piece for WWF Indonesia by ad agency Dentsu Utama was disqualified by the Malaysia 4As after a formal investigation prompted by a complaint from a design student in the UK,who claimed his work had been “blatantly copied”. The work won a large number of awards, helping Dentsu Utama claim agency of the year at the Kancils.
TechCrunch: Streaming Services Dominate 2016 Golden Globes, But Amazon Takes The Win
Streaming services showed up in force for Sunday night’s 73rd Golden Globe Awards, but it was Amazon’s year to shine. Though Netflix had led the pack this year with a total of eight nominations – even beating out HBO – the streaming service didn’t take home the top prize in any of the categories it competed in.
Instead, it was Amazon that was tonight’s winner among streamers.
The now well-established competitor was effectively battling against itself this year, having received five nominations, including nods for “Mozart in the Jungle” along with last year’s winner “Transparent” – the latter which had won before for Best TV Series: Musical or Comedy. In addition, “Transparent’s” Jeffrey Tambor won Best Actor in a Comedy at the 2015
The Guardian: Endemol Shine president to leave one year after creation of ‘mega indie’
Tin Hincks is to leave Endemol Shine just a year after the creation of the “mega indie” by Rupert Murdoch’s 21st Century Fox and the production company behind Big Brother.
Hincks is the latest of several departures since the company was formed by the merger of Fox-owned Shine with Endemol, companies jointly responsible for programmes as diverse as MasterChef, Black Mirror, Peaky Blinders and Million Pound Drop. Both Shine Group chief executive Alex Mahon and Endemol chief Just Spee stood down last year.
https://www.youtube.com/watch?v=lfYNPzr7yIM
The Drum: A Lighthearted Video Brands General Electric As A Company with Solutions to Save the Planet
General Electric (GE) is well known for its excellent B2B content marketing strategy across the board, and its videos are no different.In this recent video , the message adopts a lighter tone but also highlights ongoing work and recent innovations at the company.
“We are up-front about climate science. We are taking an active role driving cleaner technology and business model innovation. It is one of our core strategies to be ahead of the curve. We could fight against it or be the competition,” remarked Libby Wayman, global director of Ecomagination at GE during a Business Marketing Association regional meeting this past November. “We focus on digital solutions that can deliver the economic outcome, new business models that can help our industry, Internet solutions and our global partnerships.”
topics
adverts
David Bowie
fashion
film
GE
Golden Globes
Louis Vuitton
Malaysia
PR
streaming services
stunt
WWF
